Overseas Marketing Progam
Another important tourism market for Atlantic Canada is found overseas - the United Kingdom. Because travelers from this area are not as familiar with the four Atlantic provinces as American tourists, ACTP markets Atlantic Canada as a region to potential overseas visitors. ACTP's overseas marketing strategy provides an integrated plan to increase awareness of the region with the objective of growing visitation and revenues. Through trade partnerships and promotional activities, including familiarization tours and trade shows, media relations activities and consumer websites, ACTP is able to pursue these overseas markets for the benefit of Atlantic Canada.
In the United Kingdom, ACTP markets the "Atlantic Canada" brand. Visit http://atlanticcanadaholiday.ca/english/index.php
to see how the brand is marketed in this diverse market.
Overseas markets continue to offer significant growth potential for Atlantic Canada's tourism sector. ACTP's efforts are key in continuing the development of these markets for the benefit of the region. ACTP generated $4.94 in overseas tourist spending for every dollar invested and $12.8 million in media coverage in the 2006 - 2009 Overseas Marketing Program.
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