The Atlantic Canada Tourism Partnership (ACTP) brings together the Atlantic Canada Opportunities Agency
(ACOA), the provincial departments responsible for tourism in New Brunswick
, Newfoundland and Labrador
, Nova Scotia
and Prince Edward Island
and the four provincial tourism industry associations.
ACTP’s mission is simple – grow the tourism industry in Atlantic Canada, which today represents $4.18 billion annually for the region’s economy and employs over 110,000 people. ACTP expands the industry through two research-driven marketing campaigns, one promoting the Atlantic Canadian provinces in the United States and a second in key overseas markets. In both programs, ACTP markets Atlantic Canada with major consumer advertising campaigns, travel trade programs and media relations activities.
ACTP delivers strong results. The partnership generated $142.3 million in tourism revenue for Atlantic Canada during its 2009 - 2012 Agreement. That represents a return of $13.1 for every dollar invested in its marketing campaigns. Thanks to ACTP, more visitors from the United States and around the world are discovering Atlantic Canada’s charms.
ACTP is a powerful example of the benefits of government working with the tourism industry in pursuit of shared goals. Since 1994, ACTP has successfully promoted and marketed the Atlantic provinces. Funding for the 2012-2015 initiative, valued at $19.95 million, is cost-shared by the partners, with 50 per cent contributed by ACOA, 33 per cent contributed by the four Atlantic provinces and 17 per cent contributed by the four tourism industry associations in Atlantic Canada.
ACTP Management Committee Members include:
Newfoundland and Labrador:
Prince Edward Island:
- Patrick Dorsey – Vice President, ACOA
, P.E.I. and Tourism
- Rob McCloskey- Director General, Tourism Atlantic (ACOA)
- Greg Klassen, Senior Vice-President, Marketing Strategy and Communications, Canadian Tourism Commission
- Don Cudmore – Secretariat, ACTP